Strong brands and product innovation are important ingredients for the success of organisations in a rapidly changing world. Brands deliver value to consumers primarily through innovation, be it introducing new products and services, as well as through innovation in areas such as packaging, distribution, and product delivery. This subject will focus on the mutually dependent areas of brand management and product innovation. The subject has been designed to provide students with the capabilities to understand and apply the product development process in conjunction with brand management principles for building, enhancing and leveraging brand equity of products/services marketed by organisations.
No offerings have been identified for this subject in 2021.
School of Management and Marketing
MKT235 overlapping content
MKT350 overlapping content
The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.