Managing Business Relationships provides students with an understanding of the nature, structure and distinguishing characteristics of business-to-business markets in comparison to consumer markets. This subject presents a framework for understanding business-to-business buying behaviour and for developing relational marketing strategies that create and deliver value to targeted business-to-business markets and customers.
No offerings have been identified for this subject in 2021.
School of Management and Marketing
Postgraduate students only
The following table summarises the assessment tasks for the online offering of MKT562 in Session 1 2019. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).
The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.