Digital marketing is now ubiquitous. This subject develops students abilities to plan and implement digital marketing strategies in a social media world and to integrate these with the organisations broader marketing strategies. Students will examine how communication practices influence an organisations approach when creating a digital marketing strategy. Students will assess how digital spaces are being used in the context of business to business (B2B), business to consumer (B2C) and consumer to consumer (C2C). They will also critically examine online consumer behaviour, investigate legal and ethical issues, identify appropriate analytics and measurement tools, and evaluate evolving contemporary issues that need to be addressed within digital and social media marketing programs.
School of Business
Postgraduate students only.
The following table summarises the assessment tasks for the online offering of MKT525 in Session 3 2021. Please note this is a guide only. Assessment tasks are regularly updated and can also differ to suit the mode of study (online or on campus).
The information contained in the CSU Handbook was accurate at the date of publication: March 2022. The University reserves the right to vary the information at any time without notice.