In this subject, students will identify and examine the key societal and market-based issues facing marketers. Students will analyse the influence and impact of a range of transformative and disruptive factors on markets. Then students will assess the need for marketers to engage in practices that are agile, consistent, reflective, responsive and ethical. Students will explore emerging technologies and their effect on the marketplace. Finally, students will develop and exercise their judgment to build a portfolio of responsive marketing strategy solutions to contemporary issues using predictive and forecasting scenario planning techniques.
School of Management and Marketing
Postgraduate students only
The information contained in the CSU Handbook was accurate at the date of publication: March 2022. The University reserves the right to vary the information at any time without notice.