MKT586 Agile Thinking For Marketers In a Disrupted World (8)

In this subject, students will identify and examine the key societal and market-based issues facing marketers. Students will analyse the influence and impact of a range of transformative and disruptive factors on markets. Then students will assess the need for marketers to engage in practices that are agile, consistent, reflective, responsive and ethical. Students will explore emerging technologies and their effect on the marketplace. Finally,  students will develop and exercise their judgment to build a portfolio of responsive marketing strategy solutions to contemporary issues using predictive and forecasting scenario planning techniques.

Availability

Session 2 (60)
Online
Bathurst Campus

Continuing students should consult the SAL for current offering details: MKT586. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Management and Marketing

Enrolment Restrictions

Postgraduate students only

Assumed Knowledge

MKT501, MKT510

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to explore, evaluate and draw conclusions regarding complex ethical, societal and market based issues;
  • be able to identify and critically analyse assumptions and biases within social structures;
  • be able to evaluate and reflect on the impact and influence of revolutionary changes in existing and evolving markets;
  • be able to synthesise a range of issues to map their impact on the organisation's value proposition, marketing strategies and tactics;
  • be able to work effectively within groups to brainstorm, negotiate and develop convergent solutions; and
  • be able to exercise judgement to create and communicate responsive and engaging solutions for marketing practice.

Syllabus

This subject will cover the following topics:
  • Unlocking ethical, societal and market issues
  • Review of transformational and revolutionary factors shaping the market
  • Working within marketing teams (internal teams and external agencies)
  • Understanding assumptions and the impact of bias on decision-making and planning
  • The process of forecasting and scenario planning for decision-making

The information contained in the CSU Handbook was accurate at the date of publication: March 2022. The University reserves the right to vary the information at any time without notice.

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