ILWS - Charles Sturt University
ILWS - Charles Sturt University

Jodie Kleinschafer

 Jodie Kleinschafer

Based on the assumption that we cannot influence behaviour without first understanding consumer needs, Dr Jodie Kleinschafers' research has been based on understanding consumption behavior in a variety of contexts. Her PhD (completed in 2011) was a large scale investigation into household decisions about electricity efficiency. In particular, she looked at how the process of decision-making in the household influenced efficiency outcomes. The results of this research have been used in strategic planning by Origin Energy; have informed the development of a government white paper produced by the Department of Climate change and a research project for Smart Grid Australia. Ongoing projects include an investigation into overcoming the barriers to electricity efficiency in low SES households, and an investigation into the factors that influence the purchase of products made from recycled materials. In 2010 Dr Kleinschafer was awarded the ILWS Award for Research Excellence (Early Career Member) for her work on this project.

Research Interests

  • Consumer behaviour
  • Social and not-for-profit marketing
  • National Disability Insurance Scheme: Transition in Western NSW region
  • Household energy efficiency
  • Regional Australia

Bachelor of Business (Marketing), Charles Sturt University 2003

Bachelor of Business Honours (1st Class), Charles Sturt University 2004

PhD Charles Sturt University 2011


Selected Publications

Peer Reviewed Papers

Kleinschafer, J., & Morrison, M. (2016) The Responsiveness of Households to Energy Demand Management Initiatives: Segmenting by Household Types. Journal of Nonprofit & Public Sector Marketing, 28(4), 287-308. doi: 10.1080/10495142.2016.1237921

Kleinschafer, J. & Morrison, M (2015) The Responsiveness of Households to Energy Demand Management Initiatives: Segmenting by Household Types, Journal of Not for Profit and Public Sector Marketing 

Small, F., Dowell, D & Kleinschafer, J (2014) What are the factors affecting the recycled shopper?  International Social Marketing (ISM) Conference. Monash University, Peninsula Campus (Frankston) 

Kleinschafer, J. & Morrison, M (2013) Household norms and their role in reducing household electricity consumption, International Journal of Consumer Studies 38 (1), 75-81

Morrison, M., Kleinschafer, J.L. and Hicks, J. (2012) Improving consumers' responsiveness to electricity demand management initiatives in regional New South Wales: The potential use of behavioural-based constructs for identifying market segments, Australasian Journal of Regional Studies, (Accepted)

Dowell, D, Kleinschafer, J and Morrison, M (2011) Doing more with less: Understanding the contributions of regional art gallery members, Arts Marketing: An International Journal

Conference Papers

Small, F., Dowell, D. & Kleinschafer, J. (2014) What are the factors affecting the recycled shopper?  International Social Marketing (ISM) Conference. Monash University, Peninsula Campus (Frankston)

Kleinschafer, J, Dowell, D and Morrison, M (2010) Doing more with less: Understanding the contributions of regional art gallery members, Conference Proceedings, Australia and New Zealand Marketing Conference (ANZMAC) (runner up Best Paper)