Charles Sturt University
Charles Sturt University

Mobile Content Strategy

When using the new Responsive templates you now need to consider an additional context for your website, the Mobile view.

Your content strategy now needs to consider the additional requirements your user will have when reading your content on the mobile.

"Content strategy for mobile looks at the special challenges in getting your content onto a variety of devices, screen sizes, and platforms—including
mobile web, native apps for iOS, Android and Windows, and, yup, even the desktop...By creating presentation-independent content that includes meaningful metadata, you’ll set yourself up for a future where your content can go anywhere."

Karen McGrane. Content Strategy for Mobile, A Book Apart No.8

A few other statements to keep in mind when considering your content -

  • Use mobile as a catalyst to remove content that isn’t providing value. Inventory and audit your content to find what’s outdated, badly-written, or unnecessary.
  • Separate content from form and create presentation-independent content. Don’t encode meaning through visual styling—you’ll have to strip it out when you move to another platform.
  • Don’t create content for a specific context or platform. It’s not your desktop web content, your mobile web content, your tablet content, your email content, your social content, or even your print content. It’s just your content.
  • Develop a process and workflow that will support and enable maximum content reuse with minimum additional effort. That’s adaptive content: structured content that’s created so that it can be reused.
  • Responsive Images and Table Data - Handling different sizes and formats of images as well as multi column data on small screens are content strategy problems.