When using the new Responsive templates you now need to consider an additional context for your website, the Mobile view.
Your content strategy now needs to consider the additional requirements your user will have when reading your content on the mobile.
"Content strategy for mobile looks at the special challenges in getting your content onto a variety of devices, screen sizes, and platforms—including
mobile web, native apps for iOS, Android and Windows, and, yup, even the desktop...By creating presentation-independent content that includes meaningful metadata, you’ll set yourself up for a future where your content can go anywhere."
Karen McGrane. Content Strategy for Mobile, A Book Apart No.8
A few other statements to keep in mind when considering your content -