In this subject students are introduced to theories of creativity and the role of creativity in the advertising environment. The subject covers a range of techniques and tools that advertising creative team members use in their profession. Students learn about the steps in the advertising creative process, including idea generation, concept development, creative strategy and copywriting for a variety of media types.
School of Communication and Creative Industries
It is assumed students will have basic understanding of the campaign development process
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The information contained in the 2019 CSU Handbook was accurate at the date of publication: September 2018. The University reserves the right to vary the information at any time without notice.