ADV205 Advertising Creative (8)

In this subject students are introduced to theories of creativity and the role of creativity in the advertising environment. The subject covers a  range of techniques and tools that advertising creative team members use in their profession. Students learn about the steps in the advertising creative process, including idea generation, concept development, creative strategy and copywriting for a variety of media types.


Session 2 (60)
On Campus
Bathurst Campus
Bathurst Campus

Continuing students should consult the SAL for current offering details: ADV205. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Assumed Knowledge

It is assumed students will have basic understanding of the campaign development process

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to explain the key principles of creative thinking in an advertising environment;
  • be able to identify the basic steps and stages of the advertising creative process;
  • be able to apply creative techniques and strategies to their work; and
  • be able to demonstrate basic skills in copywriting for a variety of media.


This subject will cover the following topics:
  • What are ideas?
  • Idea generation processes and techniques
  • Telling stories
  • The role of consumer and product research
  • Developing the creative brief
  • The role of copywriters and art directors in agencies
  • Thinking in words and pictures
  • Styles and techniques for different media
  • Executing creative ideas


For further information about courses and subjects outlined in the CSU handbook please contact:

Current students

Future students

The information contained in the CSU Handbook was accurate at the date of publication: May 2019. The University reserves the right to vary the information at any time without notice.