Marketing strategy is examined from a range of theoretical perspectives. Strategic arena analysis and the value chain provide complementary frameworks for investigation of markets and strategic options. Analytical skills are developed through the application of these frameworks to an industry environment. This is a capstone marketing subject and should be attempted towards the end of a Masters degree.
School of Management and Marketing
Postgraduate students only
Assumed knowledge for this subject is equivalent to that covered in MKT501 or MBA503 or MKT531 or MKT571.
The information contained in the CSU Handbook was accurate at the date of publication: February 2019. The University reserves the right to vary the information at any time without notice.