Planning, developing and implementing an Integrated Marketing Communication (IMC) strategy is vital for organisations. This subject will examine how the IMC process creates and enhances relationships with customers and other stakeholders by strategically controlling and influencing messages communicated to these groups. From a practical perspective, students will be exposed to a range of evolving communication tools and the issues that practitioners would consider in applying these tools in specific marketing contexts.
School of Management and Marketing
For postgraduate students only.
Assumed knowledge in this subject is equivalent to that covered in MKT510 and (MBA503 or MKT501 or MKT531 or MKT571).
MKT310 Please note this is the same subject name as MKT310. While there is some overlap in content, underlying objectives and assessments have been designed to their respective AQF levels.
The information contained in the CSU Handbook was accurate at the date of publication: April 2019. The University reserves the right to vary the information at any time without notice.