CCI554 Strategic Event Management (2)

This subject develops students' ability to plan and stage an event, emphasising the strategic value of events and the importance of planning at every stage. This subject provides students with sound knowledge of event management processes and a broad range of event-related skills. This subject is designed with adaptable delivery models, which may include combinations of condensed online sessions and one-off workshops.


Micro Session 6 (82)
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: CCI554. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System



One session


School of Communication and Creative Industries

Subject Relationships

COM236 Shares similar content

Incompatible Subjects


Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to apply strategic planning and project management skills in executing a real or simulated event; and
  • be able to devise and implement message strategies to communicate to stakeholders through an event.


This subject will cover the following topics:
  • Principles, practices and processes of strategic event management
  • Aligning events to public relations and organisational goals
  • Communication components of events
  • Project management principles for strategic events

The information contained in the CSU Handbook was accurate at the date of publication: May 2021. The University reserves the right to vary the information at any time without notice.