CCI503 Social Media Strategy (2)

Social media is now predominant in the worlds of communication, marketing, and content. Professionals in these fields, and many others, are required to have strong expertise in devising social media strategies that work. This micro-subject delivers practical skills of use to those who need to develop social media strategies using up-to-date tools and techniques for all professional purposes.

Availability

Micro Session 2 (34)
Online
Wagga Wagga Campus

Continuing students should consult the SAL for current offering details: CCI503. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Communication and Creative Industries

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to explain the importance of using social media for communication, marketing and content;
  • be able to develop and explain a social media strategy; and
  • be able to produce a content plan targeting relevant social media platforms.

Syllabus

This subject will cover the following topics:
  • What is a social media strategy?
  • The role of social media within an overall content strategy
  • Paid, earned or owned?
  • Today's trends in social

The information contained in the CSU Handbook was accurate at the date of publication: June 2022. The University reserves the right to vary the information at any time without notice.

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