STC201 Strategic Communication Perspectives 2 (8)

This subject develops students capabilities in conceptualising communication campaigns through exploring the strategic and tactics aspects of campaigns, the theories underpinning campaign development, delivery and evaluation. Students learn to apply strategic planning models in designing integrated strategic communication campaigns involving a range of multimedia and multimodal communication activities. Students investigate contemporary thinking about strategy, the role of research, stakeholder engagement, issues management, consultation and collaboration in developing communication strategies. 

No offerings have been identified for this subject in 2022.

Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Information and Communication Studies

Assumed Knowledge

STC200 Strategic Communication Perspectives 1

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to plan and deliver the production of strategic communication for a variety of media on real world projects;
  • be able to demonstrate the developing skills of a strategic communication professional; and
  • be able to reflect on their practice as a strategic communication professional.

Syllabus

This subject will cover the following topics:
  • The strategic communication planning cycle
  • Delivering best practice as a strategic communication professional
  • Building knowledge, skills and abilities
  • Understanding the inner workings of a strategic communication team in a range of organisational contexts
  • Addressing and complying with ethical and legal issues relating to strategic communication
  • Designing a response to a client brief
  • Designing and creating a strategic communication solution
  • Reaching and influencing audiences
  • Understanding Media: Paid, Earned, Shared, Owned

Special Resources

  • TV studio
  • Video studio
  • Sound booth
  • JVC video cameras with tripods
  • Microphones
  • Adobe Premier editing software
  • Drones
  • Zoom audio recorders 

The information contained in the CSU Handbook was accurate at the date of publication: June 2022. The University reserves the right to vary the information at any time without notice.

Back