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COM236 Making it Happen: Event Management (8)

Abstract

This subject develops students' ability to plan and stage an event, emphasising the strategic value of events and the importance of planning at every stage.

+ Subject Availability Modes and Location

Session 2
OnlineBathurst Campus
On CampusBathurst Campus
On CampusPort Macquarie
Continuing students should consult the SAL for current offering details: COM236
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Assumed Knowledge

COM116 or COM115 or ADV203 or ADV104

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to apply relevant theories of strategic event management to practice;
  • be able to create a strategic plan for an event, including evaluation methods;
  • be able to devise and implement message strategies for an event; and
  • be able to apply strategic project planning and management skills required for event planning.

Syllabus

The subject will cover the following topics:
  • Theories of strategic event management
  • Project management of events
  • Aligning events to public relations and organisational goals
  • Communication components of events
  • Technical and operational skills to stage an event
  • Reflection strategies

Back

The information contained in the 2018 CSU Handbook was accurate at the date of publication: 23 February 2018. The University reserves the right to vary the information at any time without notice.