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COM236 Making it Happen: Event Management (8)

Abstract

This subject develops students' ability to plan and stage an event, emphasising the strategic value of events and the importance of planning at every stage.

+ Subject Availability Modes and Location

Session 2
OnlineBathurst Campus
On CampusBathurst Campus
On CampusPort Macquarie
Continuing students should consult the SAL for current offering details: COM236
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Assumed Knowledge

COM116 or COM115 or ADV203 or ADV104

Enrolment restrictions

Admission to the Bachelor of Communication (with specialisation), Bachelor of Business Studies (as part of a minor sequence) and Bachelor of Media Communication courses. The subject is included in the Bachelor of Marketing Communications which is delivered by offshore partners.
 

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to apply relevant theories of strategic event management to practice
  • be able to create a strategic plan for an event, including evaluation methods
  • be able to devise and implement message strategies for an event
  • be able to apply strategic project planning and management skills required for event planning

Syllabus

The subject will cover the following topics:
  • Theories of strategic event management
  • Project management of events
  • Aligning events to public relations and organisational goals
  • Communication components of events
  • Technical and operational skills to stage an event
  • Reflection strategies

Back

The information contained in the 2018 CSU Handbook was accurate at the date of publication: 24 November 2017. The University reserves the right to vary the information at any time without notice.