COM236 Making it Happen: Event Management (8)

This subject develops students' ability to plan and stage an event, emphasising the strategic value of events and the importance of planning at every stage.

Subject availability
Session 2 (60)
On Campus
Bathurst Campus
Bathurst Campus
Continuing students should consult the SAL for current offering details. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Subject Information
Grading System
One session
School of Communication and Creative Industries
Assumed Knowledge

COM116 or COM115 or ADV203 or ADV104

Learning Outcomes
Upon successful completion of this subject, students should:
  • be able to apply relevant theories of strategic event management to practice;
  • be able to create a strategic plan for an event, including evaluation methods;
  • be able to devise and implement message strategies for an event; and
  • be able to apply strategic project planning and management skills required for event planning.
The subject will cover the following topics:
  • Theories of strategic event management
  • Project management of events
  • Aligning events to public relations and organisational goals
  • Communication components of events
  • Technical and operational skills to stage an event
  • Reflection strategies
Current Students

For any enquiries about subject selection or course structure you will need to contact your Course Director. You can find the name and contact details for your Course Director in your offer letter or contact your School office.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2017 CSU Handbook was accurate at the date of publication: June 2018. The University reserves the right to vary the information at any time without notice.