GRP223 Strategic Thinking in Design (8)

This subject will examine and explore the role of graphic design in the commercial environment, the strategic considerations required and the ongoing implications design decisions can have on businesses.

Subject availability
Session 1 (30)
On Campus
Port Macquarie
Wagga Wagga Campus
Wagga Wagga Campus
Continuing students should consult the SAL for current offering details. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
Subject Information
Grading System
One session
School of Communication and Creative Industries
Learning Outcomes
Upon successful completion of this subject, students should:
  • be able to resolve design briefs with an understanding of the interconnectedness and implications of design decisions
  • be able to demonstrate strategic thinking to create design solutions in-line with specific requirements
  • be able to choose appropriate computer software and production techniques
  • be able to apply creative, theoretical and technical skills already acquired in the creation of computer based design solutions
  • be able to take artwork to pre-press, print ready stage; understanding spot colour, two colour and four colour printing processes.
The subject will cover the following topics:
  • Client, stakeholder, consumer
  • The design process and planning in a commercial context: understanding a brief, making strategic design choices, project and time management
  • Introduction to multiple page documents
  • Use and implications of software and technology within the graphic design industry
  • Pre-press and printing production processes
Current Students

For any enquiries about subject selection or course structure you will need to contact your Course Director. You can find the name and contact details for your Course Director in your offer letter or contact your School office.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or enquire online.

The information contained in the 2017 CSU Handbook was accurate at the date of publication: June 2018. The University reserves the right to vary the information at any time without notice.