MKT340 Strategic Marketing Management (8)
Prerequisite: ACC110MKT110 and MKT220
Enrolment Restriction: Equivalent pre-requisite subjects for former students of the University of Sydney, Orange campus is RMBU1645 (ACC110) and RMBU1640 (MKT110).
Not available to students who have completed RMBU2636.
This capstone subject focuses on strategic approaches to marketing management. The business mission, strategies and objectives provide a framework for the development of the strategic marketing planning process. An in depth situation analysis combined with concepts such as the value chain and sustainable competitive advantage provide input into the marketing strategy decision process. A review of the marketing plan, together with its implementation and control is undertaken.