No offerings have been identified for this subject in 2015
COM339 Strategic and International Public Relations (16)
Abstract| This subject develops the students' knowledge of specialisations in public relations practice, as well as introducing them to the regional public relations environment. The subject focuses on a detailed examination of the core specialised functions through a guest speaker programme. International public relations practices will also be intensively studied to ensure students have a strong awareness of the cultural, social and political aspects of overseas practices. |
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+ Subject Availability Modes and Location
Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: COM339
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
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Subject information| Duration | Grading System | School: |
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| One session | HD/FL | School of Communication and Creative Industries |
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Enrolment restrictions| Bachelor of Arts (Communication - PR & Org Comm).
Must have completed COM215 |
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Learning OutcomesUpon successful completion of this subject, students should:
Successful completion of this subject students should:
- be able to identify the primary specialisations of public relations;
-be able to assess which industry function or specialisation that might suit their individual interests;
-gain an insight into regional public relations practices;
-demonstrate an understanding of how cultural and social issues can inform the public relations strategic planning process for international public relations campaigns;
-understand the steps required to research, plan, manage, execute and evaluate public relations strategies and tactics for specialised public relations activities and international projects;
- have an awareness of the requirements for job applications and job interviews.
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SyllabusThe subject will cover the following topics:
-public relations specialisations such as financial and investor relations, information technology, healthcare, not-for-profit, FMCG, business to business and integrated marketing communications;
-sponsorship, event marketing, reputation management;
-an overview of international and transnational public relations practice;
-a detailed examination of regional public relations markets such as Singapore, China, Malaysia, Indonesia, Phillipines, Japan;
-applied research and evaluation of local and international public relations campaigns;
-professional skills including job interview skills; budgeting and time management; negotiation skills; quality assurance and client satisfaction methods.
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The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.
