No offerings have been identified for this subject in 2015
ELT021 Conference & Events Management (8)
Abstract| The conference and event sector is growing in importance with increasing potential for generating high operating profits, and increasing requirements for sophisticated planning processes. Conference and event management has long been recognised as a specialist area of hotels, convention centres and other organisations, such as sporting clubs, and non-profit organisations. Operational aspects include accommodation management, food and beverage management, theming events, engineering and technical services, marketing and sales, and program planning. |
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+ Subject Availability Modes and Location
Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: ELT021
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
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Subject information| Duration | Grading System | School: |
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| One session | HD/FL | School of Management and Marketing |
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Enrolment restrictions|
Bachelor of Hotel Management Students only |
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Learning OutcomesUpon successful completion of this subject, students should:
Have an understanding of the principles of conference and event management.
Be able to devise and execute a detailed conference plan.
Gain an understanding of factors essential to providing a high level of service with an integrated professional approach. |
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SyllabusThe subject will cover the following topics:
The first component of this subject exposes students to an overview of conference and event management with an analysis of the nature and structure of the convention industry. This is followed by an evaluation of meeting types such as incentives, conferences, clinics, forums, and symposiums. Students then gain an understanding of the role of specialist providers within the industry, such as the professional conference organizer, meeting planners, incentive houses, and convention and tourism bureaus.
Students analyse conference planning commencing with an examination of conference/meeting/incentive program objectives, conference development, the process of choosing speakers including a call for papers' and keynote speakers, budget, expectation of delegates, registration process and other planning issues.
Students examine conference infrastructure and facilities available. An analysis of conference requirements and factors involved with site selection are reviewed. These include an understanding of the hotel accommodation and reservation process, catering requirements, theming and transportation issues.
Within the conference and event market, audio visual and multimedia technology requirements are becoming more sophisticated. Hence, students will be made aware of the technology and its contribution to conference and event success.
Exhibition management is often a viable and profitable component of conference and events, which provides a forum for demonstrating equipment and products of interest to delegates. Students evaluate costs involved with exhibition management, sources of income, suppliers and contractors, and other exhibition considerations.
Students analyse the financial control and viability of conference planning. Specific emphasis on calculating anticipated income and expenditure budgets, sponsorship and calcu |
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The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.
