No offerings have been identified for this subject in 2015
MGT520 Entrepreneurship and New Venture Development (8)
Abstract| This subject analyses the behaviour of entrepreneurs and their role in the development of innovative and new business ventures. The approach to entrepreneurship centres on a resource-based theory of sustained competitive advantage. This theory is then applied to an analysis of the macroeconomic and specific industrial environments of the new entrepreneurial venture, to the recognition of entrepreneurial opportunities both domestically and overseas, and to the formulation of appropriate strategies and written business plans that enable the entrepreneur to enter and compete within a challenging business environment. |
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+ Subject Availability Modes and Location
Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: MGT520
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
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Subject information| Duration | Grading System | School: |
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| One session. | HD/FL | School of Management and Marketing |
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Enrolment restrictions|
Post Graduate students only. |
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Learning OutcomesUpon successful completion of this subject, students should:
- understand the special nature of entrepreneurship and its relationship to innovation and creativity;
- recognise how intrapreneurship differs from entrepreneurship;
- use examples of Australian business ventures to illustrate how the innovation process has been interpreted and fostered;
- understand and apply the resource based theory of entrepreneurship in identifying strategic resources and assessing entrepreneurial opportunities;
- recognise and understand how to develop entrepreneurial opportunities within the international environment;
- understand the elements of and have the skills to construct a business plan for a new venture. |
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SyllabusThe subject will cover the following topics:
- Characteristics of the entrepreneur
- Creativity and innovation
- Intrapreneurship
- Innovation and the Australian firm
- A Resource-based theory of entrepreneurship
- The entrepreneur's business environment
- Entrepreneurial strategies
- International entrepreneurial opportunities
- The business plan
- Marketing the new venture
- Financing the new venture
- Organising the new venture |
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The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.
