PHM315 Pharmacy Practice 2 (16)
Abstract| The emphasis is on building a solid foundation for pharmacy practice pertinent to community and hospital pharmacy especially the theory and practice of communication skills; the dispensing and appropriate counselling of proprietary and extemporaneous prescriptions; the critical evaluation of professional and lay literature; and the appropriate management skills. Particular attention will be given to exposing students to best practice in pharmacy store and space management and people and inventory management so as to ensure optimal medication use by and health outcomes for patients. The context for the application of these skills will be discussed with reference to the competitive and consumer environments for pharmacy in Australia. |
|
|
+ Subject Availability Modes and Location
| Session 1 | | Internal | Orange Campus | | Internal | Wagga Wagga Campus | Session 2 | | Internal | Orange Campus | | Internal | Wagga Wagga Campus |
Continuing students should consult the SAL for current offering details: PHM315
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.
|
|
Subject information| Duration | Grading System | School: |
|---|
| Two sessions | HD/FL | School of Biomedical Sciences |
|
|
Enrolment restrictions| Restricted to students enrolled in Bachelor of Pharmacy and Bachelor of Pharmacy (Honours) courses |
|
|
| Prerequisite(s) | Incompatible subject(s) |
|---|
| PHM215 | PHM314 |
|
Learning OutcomesUpon successful completion of this subject, students should:
* be able to apply appropriate ethical and legal standards in the practice of pharmacy
* be able to understand the importance of due care and diligence in practice
* be able to recognise the factors influencing patients responses to illness
* be able to appreciate how health beliefs may affect prognosis
* be able to understand the pharmacist's role in the facilitation of appropriate self-medication by patients
* be able to determine the applicable use of alternative therapies
* be able to outline the key features of the pharmacy industry in Australia, including industry structure and development trends
* be able to outline the management practices most relevant to community and hospital pharmacy
* be able to describe the operational aspects of delivering an effective retail pharmacy service, including store, merchandise and people management
* be able to evaluate the key principles of developing a compelling customer proposition, including marketing, promotion and customer analysis related to pharmacy practice
* be able to analyse the elements of developing an effective pharmacy strategy, including strategy design, execution and the management
* be able to outline the essential elements of managing pharmacy productivity, including key performance indicator analysis and the drivers of retail profitability |
|
|
SyllabusThe subject will cover the following topics:
* The psychology of health and disease, health belief models and compliance
* Legislation relevant to the procurement, storage, supply and sale of pharmaceutical products
* Pharmacy only and pharmacist only medicines
* Ethics and standards of practice
* Process and procedure of dispensing extemporaneous and proprietary medication
* Complementary treatment modalities
* Australian pharmacy retailing in the late 1990s: industry structure, ownership trends, store format trends, operational developments
* The changing role of the pharmacy in Australian retailing: competitive pressures, market sector opportunities, evolving channels to market for pharmacy products
* Key trends in consumer markets: principles of customer segmentation and analysis, retails share of the consumer $, the changing role of retailing in consumer spending priorities, the influence of key demographic and social trends on consumer markets. The impact of consumer market trends on the pharmacy sector - opportunities and threats
* Principles of developing effective retail operations: site location analysis, merchandise assortment planning and management, principles of effective customer service delivery
* Managing effective retail pharmacy operations
* Measuring retail outlet performance
* Key features of the participants impacting on public and private hospital pharmacy practice
* Key performance indicators in areas of productivity, quality, on-going quality control, resource management
* Pharmacoeconomic aspects of hospital pharmacy such as drug utilisation review and formulary development
* Communication theory and practice |
|
|
Work Place Learning| This subject contains a Workplace Learning component. Please contact the subject coordinator for further information. |
|
|
Back
The information contained in the 2015 CSU Handbook was accurate at the date of publication: 01 October 2015. The University reserves the right to vary the information at any time without notice.
