This subject explores research methods commonly used in advertising and public relations. The subject covers foundational principles and concepts in communication research and methods, and techniques and analysis used to address contemporary industry research issues and problems. Students are required to plan, propose, implement and report a research project.
HD/FL
One session
School of Communication and Creative Industries
COM116 or ADV104
COM316
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The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.