This subject develops students understanding of international public relations practice, including the cultural, social, and political aspects of regional neighbours. On completion of this subject students will be able to critically assess how public relations operates in a global communication context.
School of Communication and Creative Industries
It is assumed that students who attempt this subject will have an understanding of the major theories informing communication practice, understand the role of public relations within organisations and society and be able to plan and execute a public relations strategy. It is also assumed that students will possess the following public relations tactical skills: planning and writing routine texts, ability to write persuasive copy within tight deadlines for a range of platforms and channels, strong grammatical and editorial skills and be able to work effectively as part of a team. Students could acquire these skills through completing subjects such as COM116, COM222 and COM223.
For any enquiries about subject selection or course structure please contact Student Central or email@example.com or phone on 1800 275 278.
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.
The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.