Business research plays an important role in informing business decisions for managers, marketers, human resource advisors, analysts and other business professionals. Research can be used more effectively if managers understand the processes and techniques that have generated research findings. This subject introduces the principles of business research methods. Students will develop the skills needed to identify the research problem, plan, design and implement a business research project and analyse and interpret the findings. Both quantitative and qualitative research methods are examined. The principles of ethics in research and research report writing are also examined.
School of Management and Marketing
Postgraduate students only. Not available to students who have completed HRM507, MBA507 or MKT560
MBA507 Paired Subject
HRM507 Paired Subject
MKT560 Significant overlap
HRM507, MBA507, MKT560
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For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.
The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.