MKT230 Market Research (8)

This subject is an introduction to the principles of market and business research methods. The aim of this subject is to develop the basic skills needed to complete research projects. The subject begins with an overview of the research design process. The subject then addresses fundamental qualitative and quantitative research issues including data measurement, collection and analysis. Finally, report writing is addressed in this subject.

Subject Outlines
Current CSU students can view Subject Outlines for recent sessions. Please note that Subject Outlines and assessment tasks are updated each session.

Availability

Session 1 (30)
On Campus
Bathurst Campus
Online
Albury-Wodonga Campus
Session 3 (90)
Online
Albury-Wodonga Campus

Continuing students should consult the SAL for current offering details: MKT230. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Management and Marketing

Enrolment Restrictions

Not for students who have completed TRM230

Prerequisites

QBM117 or QBM120 and MKT110

Incompatible Subjects

TRM230

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to demonstrate understanding of the foundations of research and research techniques;
  • be able to discuss and evaluate secondary data sources;
  • be able to design and implement specific stages of the research process for a qualitative and quantitative research project;
  • be able to specify, evaluate and interpret research data effectively;
  • be able to understand and apply quantitative survey method; and
  • be able to effectively write research reports.

Syllabus

This subject will cover the following topics:
  • Introduction to business research and the research process
  • Defining the research problem
  • Designing qualitative and quantitative research projects
  • Accessing and synthesising secondary data
  • Collection of primary data
  • Qualitative data analysis (including content and thematic analysis)
  • Designing questionnaires
  • Sampling issues in business research
  • Basic data analysis
  • Ethical issues in business research
  • Writing research reports

Contact

Current Students

For any enquiries about subject selection or course structure please contact Student Central or ask@csu.edu.au or phone on 1800 275 278.

Prospective Students

For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.

The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.

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