COM232 Strategic Communication (8)

Strategic Communication provides students with an introduction to the process of researching and developing communication with a strategic purpose. It explores the process of developing a communication strategy that can be applied in numerous contexts in all sectors of practice.

Availability

Session 1 (30)
On Campus
Bathurst Campus
Online
Bathurst Campus

Continuing students should consult the SAL for current offering details: COM232. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject Information

Grading System

HD/FL

Duration

One session

School

School of Communication and Creative Industries

Enrolment Restrictions

Not avalible to students who have enrolled in COM222.

Subject Relationships

COM222 This subject replaces COM222

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able to identify and explain the role of publics, stakeholders and audiences within a communication strategy;
  • be able to identify and explain the components of a communication strategy;
  • be able to apply the components of a strategy to a practice case study; and
  • be able to identify written, verbal and online tactics and their function in executing a communications strategy.

Syllabus

This subject will cover the following topics:
  • The role of communication in supporting organisational strategy
  • Identify and explain the components of developing a communication strategy
  • Strategies for managing relationships with stakeholders
  • Persuasive communication strategies and techniques
  • Practice case studies
  • Resource considerations and challenges in public relations planning
  • Role of tactics within strategic communication

The information contained in the CSU Handbook was accurate at the date of publication: January 2020. The University reserves the right to vary the information at any time without notice.

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