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ADV102 Advertising Regulation Issues and Ethics (8)

Abstract

This subject gives students an understanding of the key areas of regulation governing the advertising and marketing communication industry, viz government law, case law and industry self-regulation, as well as the different bodies who govern the industry. It examines key social, economic and ethical issues surrounding advertising, as well as the fundamentals of moral philosophy, the ethical implications of economic pressure and social responsibility.

+ Subject Availability Modes and Location

Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: ADV102
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Assumed Knowledge

COM111

Enrolment restrictions

Admission to the Bachelor of Arts (Communication - Advertising)

Learning Outcomes

Upon successful completion of this subject, students should:
- be able to understand key aspects of advertising and marketing
communication regulation including:
statutory law including the Trade Practices Act and the
Broadcasting Services Act
ethical codes of conduct (self regulation)
clearance procedures for advertising
government bodies governing the industry and bodies representing
different sections of the industry
avenues for consumer redress and corrective advertising
recent changes to self regulation
- be able to demonstrate an understanding of various legal ideas
which affect and assist advertising content and process:
the law of contract and agency
the law of misleading, deceptive conduct and false
representations
the law of torts or civil wrongs
the law on promotional activities
the law of copyright
the law of obscenity, censorship and discrimination
privacy laws
- be able to demonstrate an understanding of relevant
philosophical issues:
fundamentals and major developments in moral philosophy
ethical dilemmas facing all professional communicators
including ethical implications of censorship, conflicts of
interest, economic pressures and social responsibility.
- be able to demonstrate an understanding of arguments for and
against topical issues such as:
the role of advertising and marketing communication in society
the ethics of targeting groups such as children
advertising of controversial products
direct response advertising and privacy issues
the role of advertising and marketing communication in the
economy
global advertising and its role in developing countries
the role of advertising in the new media

Syllabus

The subject will cover the following topics:
- Key aspects of advertising and marketing communication regulation: statutory law including the Trade Practices Act and the Broadcasting Services Act covering areas such as anti-competitive behaviour and television advertising standards case law ethical codes of conduct (self regulation) clearance procedures for advertising government bodies governing the industry bodies representing different sections of the industry avenues for consumer redress and corrective advertising recent changes to self regulation - Legal ideas which affect and assist advertising content and process: the law of contract and agency the law of misleading and deceptive conduct the law on false representations the law on torts or civil wrongs the law on promotional activities - bait advertising, prizes, competitions, lotteries the law of copyright the law of obscenity and censorship the law of discrimination privacy laws - Relevant philosophical issues: Fundamentals and major developments in moral philosophy Ethical dilemmas facing all professional communicators including ethical implications of censorship, conflicts of interest, economic pressures and social responsibility - Arguments for and against topical issues such as: The role of advertising and marketing communication in society - whether advertising makes us materialistic, whether advertising shapes or reflect society, whether advertising makes people buy things they don't want or need, whether advertising plays upon people's fears and insecurities, whether advertising is sexist or just sexy, whether advertising is offensive and in bad taste subliminal advertising whether it's ethical to target kids with advertising and marketing. - advertising of controversial products - direct response advertising and privacy issues - the role of advertising and marketing communication in the economy- whether advertising increases or decreases the price of products and services - global advertising and its role in developing countries - the role of advertising in the new media

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The information contained in the 2018 CSU Handbook was accurate at the date of publication: 20 October 2017. The University reserves the right to vary the information at any time without notice.