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COM532 Corporate Culture, Integrated Communication and Change (16)

Abstract

Students examine perspectives on, and critiques of, corporate culture. They explore notions of the diagnosis and changing of culture. Emphasis is given to the role of information technology and online communication in organisational change, work, ethics, power and bureaucracy. Globalisation and integrated communication are examined as contiguous trends driving the future of organisational communication. Students complete this subject with an independent secondary research project which includes an analysis of one of the key topic areas. Students going on to complete the MA by dissertation develop their dissertation proposal in place of the final independent research assignment.

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Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: COM532
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Enrolment restrictions

Not available to students who have completed COM507.
Incompatible subject(s)
COM507

Learning Outcomes

Upon successful completion of this subject, students should:
- be able to critically evaluate concepts of the origins and reproduction of culture
- be able to critically evaluate the relationships between communication, communication technology and organisational culture
- be able to critically evaluate concepts of, and strategies for, 'diagnosing' and 'managing' organisational culture
- be able to critically evaluate the concepts of globalisation and integrated communication as trends influencing organisational culture, structure and work practices
- be able to demonstrate an ability to evaluate the application of communication technologies to strategic organisational change
- be able to demonstrate an ability to independently conduct secondary research and report a logical and insightful culminating synthesis

Syllabus

The subject will cover the following topics:
- Industrialisation and the crisis of control: tradition and rationality, cultural identification and the political economy of power
- Symbolic interactionism and mass communication: mass consumption, public opinion, technology and culture
- Culture, corporate culture, and the shaping influence of technology in contemporary workplaces
- Non mediated communication and the disappearance of the public sphere, integrated communications in organisational communication management
- Organisational change and renewal in the Information Age
- Parameters of the post-industrial society, globalisation and communication technology
- Case study analysis and reporting technique

Residential School

This subject contains a optional 2 day residential school. The residential school will review distance learning, and explore current issues and cases.

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The information contained in the 2018 CSU Handbook was accurate at the date of publication: 20 October 2017. The University reserves the right to vary the information at any time without notice.