Graduate Certificate in Applied Digital Marketing GradCertAppDigMkt
Master of Applied Digital Marketing MAppDigMkt
Online - Bathurst
Online - Bathurst
Availability is subject to change, please verify prior to enrolment.
Course duration referenced below is the effective time taken to complete a course when studied full time (full time equivalent duration). At Charles Sturt the standard calendar refers to 32 points a session over a 2 session calendar year. The Actual Duration is the time taken to complete the course following the prescribed enrolment pattern. A course's actual duration can be affected by the session calendar (number of sessions undertaken per year) and/or mode (full time, part time or mixed) and credit packages which may have been granted upon admission. Therefore, depending on the prescribed enrolment pattern, mode, calendar utilised and credit awarded a course may take less time or more time to complete than the duration noted as full time equivalent years. Students are advised to consult the Enrolment Pattern to determine the actual duration of study.
Full-time: 1.5 years (or part-time equivalent)
Full-time: 0.5 years (or part-time equivalent)
A completed Bachelor Degree in a related field
OR
A completed Bachelor Degree in a different field plus at least 2 years relevant industry experience
Applicants without a tertiary qualification may be admitted to the Graduate Certificate in Applied Digital Marketing on the basis of professional attainment and/or work experience. Upon successful completion of the Graduate Certificate, students will be eligible for admission to the Master of Applied Digital Marketing and receive credit for applicable subjects.
A completed Bachelor Degree in a related field
OR
At least 2 years relevant industry experience for students entering the Graduate Certificate without an undergraduate degree
Applicants without a tertiary qualification may be admitted to the Graduate Certificate in Applied Digital Marketing on the basis of professional attainment and/or work experience. Upon successful completion of the Graduate Certificate, students will be eligible for admission to the Master of Applied Digital Marketing and receive credit for applicable subjects.
Standard Charles Sturt University Credit Policy applies: https://policy.csu.edu.au/document/view-current.php?id=120
Standard Charles Sturt University Credit Policy applies: https://policy.csu.edu.au/document/view-current.php?id=120
The Master and Graduate Certificate make up an articulated set of courses and credit is given in each higher level course for the subjects completed in the lower.
To graduate students must satisfactorily complete 96 points.
To graduate students must satisfactorily complete 32 points.
Graduate Certificate in Applied Digital Marketing
The course consists of one (1) core subjects and three (3) restricted electives.
Core subjects
MKT525 Digital and Social Media Marketing
Restricted Electives
Group A: Elective Academic Subjects - choose one (1) subject from:
ITC575 Foundations of Big Data Analytics
LAW519 Negotiation Skills
MGT510 Strategy and Planning
MGT583 Managing for Sustainability
MKT501 Marketing Management
MKT563 Big Data and Marketing Analytics
MKT510 Customer Behaviour
MKT586 Agile Thinking for Marketers in a Disrupted World
Group B: Elective Industry Subjects - choose two (2) subject from:
ITE536 Professional Internship
MGI532 Digital Marketing Analytics
MGI533 Social Platform Marketing
MGI534 Digital Social Selling
MGI535 Search Marketing
Master of Applied Digital Marketing
The course consists of eight (8) core subjects and four (4) restricted electives.
Core subjects
MKT525 Digital and Social Media Marketing
MKT501 Marketing Management
MKT563 Big Data and Marketing Analytics
MKT587 A Deeper Dive into Marketing Practice
MGI532 Digital Marketing Analytics
MGI533 Social Platform Marketing
MGI534 Digital Social Selling
MGI535 Search Marketing
Restricted Electives
Group A: Elective Academic Subjects - choose two (2) subjects from:
ITC575 Foundations of Big Data Analytics
LAW519 Negotiation Skills
MGT510 Strategy and Planning
MGT583 Managing for Sustainability
MKT510 Customer Behaviour
MKT586 Agile Thinking for Marketers in a Disrupted World
Group B: Elective Industry subjects - choose two (2) subjects from:
ITE536 Professional Internship
MGI521 Professional Communications
MGI522 Developing Solutions
MGI511 Project Management Fundamentals
Graduate Certificate in Applied Digital Marketing
Due to the flexibility of the course requirements, there is no prescribed enrolment pattern. Students may choose the order in which they undertake subjects, however, where possible, it is recommended that core subjects be completed first. Students should plan their enrolment based on the session(s) in which each subject is offered, bearing in mind that some subjects may list assumed knowledge.
Master of Applied Digital Marketing
Due to the flexibility of the course requirements, there is no prescribed enrolment pattern. Students may choose the order in which they undertake subjects, however, where possible, it is recommended that core subjects be completed first. Students should plan their enrolment based on the session(s) in which each subject is offered, bearing in mind that some subjects may list assumed knowledge. The capstone subject MKT540 Marketing Strategy must be completed in the final session of study.
Please note that the following subjects may contain a Workplace Learning component. Further details for Workplace Learning requirements are located via the subject page
ITE536 Professional Internship
Please note that the following subjects may contain a Residential School component. Further details of Residential School requirements are located via the subject page
LAW519 Negotiation Skills
Enrolled students can find further information about CSU Residential Schools at About Residential School
The information contained in the CSU Handbook was accurate at the date of publication: July 2022. The University reserves the right to vary the information at any time without notice.