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Master of Marketing Articulated Set
includes:
Master of Marketing
Graduate Diploma of Marketing [Exit Point Only]
Graduate Certificate in Marketing
The Master of Marketing provides graduates with specialised knowledge and skills in marketing and related areas. The course aims to develop operational and strategic capabilities which can be practically applied across a broad range of marketing and business areas. The course is structured to help graduates develop critical thinking, problem solving, decision making and effective communication skills.
The Graduate Diploma of Marketing provides specialised knowledge and skills in marketing and related areas. The course aims to develop operational and strategic capabilities which can be practically applied across a broad range of marketing areas.The course is structured to help graduates develop critical thinking, problem solving, decision making and effective communication skills.
The Graduate Certificate in Marketing provides specialised knowledge and skills in marketing and related areas. The course is structured to help graduates develop critical thinking, problem solving, decision making and effective communication skills.
- Award Names
- Availability
- Duration
- Admission
- Credit
- Articulation
- Graduation
- Course Structure
- Enrolment Pattern
The course includes the following awards:
Graduate Certificate in Marketing GradCertMkt
Graduate Diploma of Marketing GradDipMkt
Master of Marketing MMkt
Course Study Modes and Locations
Graduate Certificate in Marketing (2301MK)
Distance Education - Bathurst
Master of Marketing (2704MK)
Distance Education - Bathurst
Availability is subject to change, please verify prior to enrolment.
Normal course duration
Master of Marketing
Full-time 1.5 years (3.0 sessions)
Part-time 3.0 years (6.0 sessions)
The Master degree is delivered three sessions per annum. Normally a student studying part-time, taking two subjects a session, will complete the course within two years (FTE=1.5).
Graduate Diploma of Marketing [Exit Point Only]
Full-time 1.0 years (2.0 sessions)
Part-time 2.0 years (4.0 sessions)
Graduate Certificate in Marketing
Full-time 0.5 years (1.0 sessions)
Part-time 1.0 years (2.0 sessions)
Normal course duration is the effective period of time taken to complete a course when studied Full-time (Full-time Equivalent: FTE). Students are advised to consult the Enrolment Pattern for the actual length of study. Not all courses are offered in Full-time mode.
Admission criteria
CSU Admission PolicyMaster of Marketing
For entry to the Master of Marketing, applicants are required to have an undergraduate degree from a recognised Australian tertiary institution (or equivalent) and appropriate work experience. Applicants without a tertiary qualification may be admitted to the Graduate Certificate in Marketing on the basis of professional attainment and/or work experience. Upon successful completion of the Graduate Certificate, students will be eligible for admission to the Master of Marketing and receive credit for applicable subjects.
Graduate Certificate in Marketing
Applicants without a tertiary qualification may be admitted to the Graduate Certificate in Marketing on the basis of professional attainment and/or work experience. Upon successful completion of the Graduate Certificate, students will be eligible for admission to the Master of Marketing and receive credit for applicable subjects.
Articulation
The Master, Graduate Diploma [Exit Point Only] and Graduate Certificate make up an articulated set of courses and credit is given in each higher level course for the subjects completed in the lower.
Graduation requirements
Master of Marketing
To graduate students must satisfactorily complete 96 points.
Graduate Diploma of Marketing [Exit Point Only]
To graduate students must satisfactorily complete 64 points.
Graduate Certificate in Marketing
To graduate students must satisfactorily complete 32 points.
Course Structure
Graduate Certificate in Marketing
Core subjects:
MKT501 Marketing Management
MKT510 Customer Behaviour
MKT560 Marketing and Organisational Research
Plus one subject from the following:
MKT570 Integrated Marketing Communications
MKT540 Marketing Strategy
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT550 Global Marketing
MKT561 Services Marketing
MKT562 Business to Business Marketing
Master of Marketing
Core subjects
MKT501 Marketing Management
MKT510 Customer Behaviour
MKT560 Marketing and Organisational Research
MKT570 Integrated Marketing Communications
MKT540 Marketing Strategy
MKT520 Managing Product and Service Innovation
MKT550 Global Marketing
MKT561 Services Marketing
MKT562 Business to Business Marketing
Plus any three 500 level elective subjects offered by the Faculty of Business
Graduate Diploma in Marketing (Exit point only)
Students may elect to exit the course at the Graduate Diploma level if they have completed:
MKT501 Marketing Management
MKT510 Customer Behaviour
MKT560 Marketing and Organisational Research
MKT570 Integrated Marketing Communications
MKT540 Marketing Strategy
MKT520 Managing Product and Service Innovation
Plus two subjects from the following:
MKT525 Electronic Marketing
MKT550 Global Marketing
MKT561 Services Marketing
MKT562 Business to Business Marketing
Enrolment Pattern
The course is delivered across three teaching sessions commencing in late February (Session 1), mid July (Session 2) and mid November (Session 3) each year. Students who study part-time and enrol in two subjects per session can expect to complete the Masters course within two years. Students may vary their study loads in consultation with their Course Director.
Suggested enrolment patterns are provided below:
Graduate Certificate in Marketing
Intake Session 1
Session 1
MKT501 Marketing Management
MKT510 Customer Behaviour
Session 2
MKT560 Marketing and Organisational Research
Plus one subject from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Intake Session 2
Session 2
MKT560 Marketing and Organisational Research
Plus one subject from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Session 3
MKT501 Marketing Management
MKT510 Customer Behaviour
Intake Session 3
Session 3
MKT501 Marketing Management
MKT510 Customer Behaviour OR MKT540 Marketing Strategy
Session 1
MKT510 Customer Behaviour (if not studied in Session 3)
Plus one (or two) subject from:
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships
Master of Marketing
Intake Session 1
Session 1
MKT501 Marketing Management
MKT510 Customer Behaviour
Session 2
MKT560 Marketing and Organisational Research
Plus one subject from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Session 3
MKT540 Marketing Strategy
Elective subject
Session 1
Two subjects from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships
Session 2
Two subjects from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Session 3
Two elective subjects
Intake Session 2
Session 2
Two subjects from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Session 3
MKT501 Marketing Management
MKT510 Customer Behaviour
Session 1
Two subjects from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships
Session 2
MKT560 Marketing and Organisational Research
Plus one subject from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Session 3
MKT540 Marketing Strategy
One Elective subject
Session 1
Two Elective subjects
Intake Session 3
Session 3
MKT501 Marketing Management
MKT510 Customer Behaviour
Session 1
Two subjects from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships
Session 2
MKT560 Marketing and Organisational Research
Plus one subject from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Session 3
MKT540 Marketing Strategy
One Elective subject
Session 1
One Elective subject
Plus one subject from
MKT520 Managing Product and Service Innovation
MKT525 Electronic Marketing
MKT562 Managing Business Relationships
One Elective subject
Session 2
One Elective subject
Plus one subject from
MKT550 Global Marketing
MKT561 Services Marketing
MKT570 Integrated Marketing Communications
Contact
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 334 733 (free call within Australia) or email inquiry@csu.edu.au
The information contained in the 2016 CSU Handbook was accurate at the date of publication: June 2016. The University reserves the right to vary the information at any time without notice.