No offerings have been identified for this subject in 2016

COM318 Public Affairs (8)


The subject will provide students with an understanding of
public affairs campaigns in communities. It will also
review strategies used to deal with governments in local, state, federal and international contexts. Students will also study the nature of lobbying, and its different applications.

Throughout the subject, students are asked to analyse case
studies and to review the processes of policy formation and implementation through stakeholder management techniques.

In addition, they review the role of organisations in society, their responsibilities to the community and to the environment.

+ Subject Availability Modes and Location

Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: COM318
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Assumed Knowledge


Enrolment restrictions

Access to the worldwide web and a computer are mandatory.

Learning Outcomes

Upon successful completion of this subject, students should:
- be able to provide a framework for analysis and critique of current policy development and implementation issues
- be able to provide a framework for critical analysis, evaluation and strategic thinking
- be able to demonstrate skills in planning and implementing communication strategies in public affairs
- be able to demonstrate understanding of issues which affect programs in an international context.


The subject will cover the following topics:
The organisation, its external environment and organisational linkages. Social, economic, legislative and interorganisational issues. Lobbying. Corporate governance. Agenda setting and policy making. Media research and analysis. Community relations. Evaluation of campaigns. Government campaigns and initiatives. Media training and management in government relations.


The information contained in the 2016 CSU Handbook was accurate at the date of publication: 06 September 2016. The University reserves the right to vary the information at any time without notice.