COM322 Going Global: Regional and Global Public Relations (8)


This subject develops students’ understanding of international public relations practice, including the cultural, social, and political aspects of regional neighbours. On completion of this subject students will be able to critically assess how public relations operates in a global communication context.

+ Subject Availability Modes and Location

Session 1
InternalBathurst Campus
Continuing students should consult the SAL for current offering details: COM322
Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Enrolment restrictions

Incompatible subject(s)

Learning Outcomes

Upon successful completion of this subject, students should:
  • be able critically reflect on the regional differences influencing PR practice
  • be able to analyse and apply cross cultural communication and public relations theory
  • be able to investigate the strategic requirements of different communication approaches
  • be able to justify the selection of appropriate PR approaches in different cultural settings


The subject will cover the following topics:
  • Public relations practice in different cultural contexts
  • Cultural, social, economic, political and technological influences on public relations practice
  • Cross cultural, public relations and communication theory


The information contained in the 2016 CSU Handbook was accurate at the date of publication: 06 September 2016. The University reserves the right to vary the information at any time without notice.