No offerings have been identified for this subject in 2016

COM338 Public Relations Specialisations (8)


This subject develops the students knowledge of specialisations in public relations practice, and introduces students to research and planning and its integration with development of communication strategy.

+ Subject Availability Modes and Location

Continuing students should consult the SAL for current offering details prior to contacting their course coordinator: COM338
Where differences exist between the handbook and the SAL, the SAL should be taken as containing the correct subject offering details.

Subject information

Duration Grading System School:
One sessionHD/FLSchool of Communication and Creative Industries

Assumed Knowledge


Enrolment restrictions

Bachelor of Marketing Communication. Students will require internet access.
Incompatible subject(s)

Learning Outcomes

Upon successful completion of this subject, students should:
- be able to identify the main specialisations in public relations
- be able to apply that knowledge to the work undertaken with clients or employers, either in a consultancy or within a corporate communications environment
- be able to discuss key industry issues verbally and in writing
- be able to plan, manage and execute public relations strategies and tactics for a range of specialisations
- be able to demonstrate their understanding of the management of a public relations campaign


The subject will cover the following topics:
- public relations specialisations such as financial and investor relations, information technology, FMCG and product public relations, marketing communications, healthcare, rural and environmental and not-for-profit organisations - industry issues such as sponsorship and event marketing, international/transnational corporate public relations, reputation management, online public relations, and applied research and evaluation of public relations campaign - professional skills including budgeting and time management, negotiation, quality assurance and client satisfaction, and the development and execution of a public relations project.


The information contained in the 2016 CSU Handbook was accurate at the date of publication: 06 September 2016. The University reserves the right to vary the information at any time without notice.