Genevieve is an early career researcher and educator, with an applied research focus in cognitive, behavioural, and consumer psychology.

Prior to becoming an academic Genevieve worked in contract administration for large commercial building projects, until a seachange moved her into developing local tourism opportunities as an experience creator, co-ordinator and team leader with award-winning regional tourism operators.

Her current research focus is consumer behaviour in emerging international markets and consumer attitudes toward sustainability across agricultural industries.