Kellogg'sKellogg Australia produces around 42 million kilograms of cereal out of its Botany facility in NSW each year, including some of Australia’s most loved brands like Corn Flakes, Rice Bubbles and Nutri Grain. The majority are made using Aussie grown and sourced ingredients. Long term investment in strengthening Australian farming systems through projects like the Cool Soil Initiative are vital to Kellogg.

“Our relationship with Aussie farmers spans nearly a century and over this time, we’ve built strong relationships which continue to be crucial to our business. At Kellogg, we are proud to not only purchase sustainable ingredients, but to help our farmers produce them. ” said Anthony Holme, Managing Director, Australia and New Zealand.

Kellogg’s investment in the Cool Soil initiative is about helping farmers to implement new practices that will help improve soil health, because healthy soils lead to healthier crops, and there’s also evidence that they lead to better water retention.

“We’ve all seen the hardship that farmers have experienced over the past few years, from drought and the 2020 bushfire season, to floods and a global pandemic. Through the partnership we can make a real impact, helping farmers to identify practices that have a tangible benefit on their long-term viability and livelihoods.” said Mr. Holme.

The Cool Soil Initiative will help Kellogg deliver its Better Days promise and sustainability commitment to reduce the environmental impact of the Australian business by reducing Greenhouse Gas emissions from the farms that produce its raw ingredients and throughout Kellogg’s supply chain.