Charles Sturt University
Charles Sturt University

Business and Marketing Research

Business and Marketing Research

Spatial Data Mining for CSU Markets
Tools - GIS/S-Plus

Two publications have been produced based on research incorporating Spatial Data Mining and GIS. An algorithm has been developed to identify areas where CSU marketing specialists can concentrate their resources to maximise their student enrolment catchment. The studies concentrated on the Parks, Recreation and Heritage course available through Albury/Thurgoona CSU but have implications far beyond this scope - even beyond course marketing.