Ganna Pogrebna


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Blending behavioral science, AI, computer science, data analytics, engineering, and business model innovation, Ganna helps cities, businesses, charities, and individuals to better understand why they make decisions they make and how they can optimise their behavior to achieve higher profit, better social outcomes, as well as flourish and bolster their wellbeing.

Ganna studied Economics at the University of Missouri Kansas City (US) and the University of Innsbruck (Austria). She holds a Ph.D. in Economics and Social Sciences.

Before coming to Australia, Ganna worked at Columbia University in New York (USA), the University of Bonn (Germany), Humboldt-Universit├Ąt zu Berlin (Germany), the University of Innsbruck (Austria), the University of Warwick (UK), and the University of Birmingham (UK).


Ganna's recent projects focus on smart technological and social systems, cybersecurity, human-computer and human-data interactions and business models.

Her recent most impactful projects concentrated on applications of behavioral data science to media industry as well as on cybersecurity as a behavioural science.

She also works on behavioural data science applications to consumer choice, health, advertising, sustainability, Formula 1, and smart cities.

Full publications list on CRO

Common methodological mistakes

Wulff, J. N., Sajons, G. B., Pogrebna, G., Lonati, S., Bastardoz, N., Banks, G. C. & Antonakis, J., Feb 2023, In: Leadership Quarterly. 34, 1, 101677.

RAIDER: Reinforcement-Aided Spear Phishing Detector

Evans, K., Abuadbba, A., Wu, T., Moore, K., Ahmed, M., Pogrebna, G., Nepal, S. & Johnstone, M., 07 Dec 2022, Network and System Security : 16th International Conference, NSS 2022, Proceedings. Yuan, X., Bai, G., Alcaraz, C. & Majumdar, S. (eds.). Cham, Switzerland: Springer, p. 23-50 28 p. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); vol. 13787 LNCS).

Improving productivity in Hollywood with data science: Using emotional arcs of movies to drive product and service innovation in entertainment industries

Del Vecchio, M., Kharlamov, A., Parry, G. & Pogrebna, G., 2021, In: Journal of the Operational Research Society. 72, 5, p. 1110-1137 28 p.

Using human values-based approach to understand cross-cultural commitment toward regulation and governance of cybersecurity

Kharlamov, A. & Pogrebna, G., Jul 2021, In: Regulation and Governance. 15, 3, p. 709-724 16 p.

A COVID-19-based modified epidemiological model and technological approaches to help vulnerable individuals emerge from the lockdown in the UK

Anderez, D. O., Kanjo, E., Pogrebna, G., Kaiwartya, O., Johnson, S. D. & Hunt, J. A., 02 Sept 2020, In: Sensors (Switzerland). 20, 17, 19 p., 4967.


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