BUS110 Workplace Learning 1 - Subject offered from 2018
BUS220 Workplace Learning 2 - Subject offered from 2018
BUS370 Workplace Learning 3 - Subject offered from 2018
COM321 Communication Fieldwork - Subject offered from 2015
Bachelor of Communication (Advertising) / Bachelor of Business (Marketing)
Bachelor of Business (Marketing) BBus(Mkt)
Bachelor of Communication (Advertising) BComm(Advert)
On Campus - Bathurst
Availability is subject to change, please verify prior to enrolment.
Full-time 4.0 years (8.0 sessions)
Normal course duration is the effective period of time taken to complete a course when studied Full-time (Full-time Equivalent Duration). Students are advised to consult the Enrolment Pattern for the actual length of study. Not all courses are offered in Full-time mode.
Applicants for the Bachelor of Communication (Advertising)/Bachelor of Business(Marketing) must meet the following Admission Requirements:
Ï An ATAR of 65 (including adjustment factors)
OR
Ï Successful completion of two university level subjects (AQF level Associate Degree or higher) demonstrating a reasonable prospect of success through the Grade Point Average (GPA) gained in these studies.
OR
Ï A completed AQF Certificate III or higher level qualification
OR
Ï 50% completion of an AQF Diploma level qualification
OR
Ï Successful completed of a Tertiary Preparation Course from an Australian University or an accredited provider demonstrating a reasonable prospect of success through the Grade Point Average (GPA) gained in these studies.
OR
Ï Work experience, within the same industry as the course profile, of no less than two years full time.
OR
Ï Admission through the Schools Recommendation Scheme
AND
STANDARD English Language Proficiency requirements. Refer to http://futurestudents.csu.edu.au/apply/english-language for the specific requirements.
Please note: While CSU standard English Language Proficiency requirements satisfy the entry criteria for this degree, an academic IELTS with a minimum overall score of 7 and with no score below 7 in each of the individual skill areas may be required by the AASW for employment purposes, in accordance with its English Language Policy (https://www.aasw.asn.au/document/item/139).
Students may transfer to either the Bachelor Communication (Advertising) or to the specialisation in Marketing in the Bachelor of Business in the first 2 years.
To graduate students must satisfactorily complete 256 points.
Core Subjects:
ADV105 The Advertising Business
ADV104 Advertising Principles
ADV205 Advertising Creative
ADV206 Channel Planning
ADV207 Channel Planning In Action
ADV317 Advertising Strategy & Planning (16)
IKC101 Indigenous Cultures, Histories and
Contemporary Realities
COM111 Professional Writing
COM114 Presentation for Communicators
CCI100 Introduction to Media Production
COM124 Communication in Context
COM224 Communication Research Strategies
CCI300 Professional Practice in Communication and Creative Industries (24)
COM321 Communication Fieldwork
Or
BUS370 Workplace Learning 3
BUS110 Workplace Learning 1
BUS220 Workplace Learning 2
QBM120 Business Data Analysis
MGT100 Organisations and Management
MGT230 Ethics, Sustainability & Culture
MKT110 Marketing & Society
MKT220 Buyer Behaviour
MKT230 Marketing Research
MKT260 International Marketing
MKT340 Strategic Marketing Management
Electives: Students choose five (5) Restricted Marketing electives from the following :
Three (3) restricted electives from (Set A):
MKT235 Brand Management
MKT240 Market Analysis & Analytics
MKT310 Integrated Marketing Communication
MKT335 Marketing of Services
MKT303 Social & Environmental Marketing
MKT350 Product Innovation Management
Plus two (2) restricted electives from (Set B):
ACC100 Accounting 1
ECO130 Business Economics
LAW110 Business Law
ITC105 Communication & Information Management
Full-time
Session 1
COM114 Presentation for Communicators
COM111 Professional Writing
MGT100 Organisations and Management
MKT110 Marketing and Society
Session 2
COM124 Communication in Context
MKT220 Consumer Behaviour
BUS110 Workplace Learning 1
IKC101 Indigenous Cultures, Histories and Contemporary Realities
Session 3
ADV104 Understanding Advertising
CCI100 Intro to Media Production
BUS220 Workplace Learning 2
QBM120 Business Data Analysis
Session 4
ADV205 Advertising Creative
ADV205 The Advertising Business
MGT230 Ethics, Sustainability & Culture
Restricted Elective
Session 5
ADV206 Channel Planning
MKT230 Market Research
Restricted Elective
Restricted Elective
Session 6
ADV207 Channel Planning in Action
COM224 Communication Research Strategies
MKT260 International Marketing
Restricted Elective
Session 7
ADV317 Advertising Strategy and Campaign Planning (16 points)
COM321Communication Fieldwork
or
BUS370 Business Internship
Restricted Elective
Session 8
CCI300 Professional Practice in Communication and Creative Industries (24 points)
MKT340 Strategic Marketing Management
BUS110 Workplace Learning 1 - Subject offered from 2018
BUS220 Workplace Learning 2 - Subject offered from 2018
BUS370 Workplace Learning 3 - Subject offered from 2018
COM321 Communication Fieldwork - Subject offered from 2015
The Bachelor of Arts (Communication - Advertising) is accredited by the International Advertising Association in New York.
For any enquiries about subject selection or course structure please contact Student Central or ask@csu.edu.au or phone on 1800 275 278.
For further information about Charles Sturt University, or this course offering, please contact info.csu on 1800 275 278 (free call within Australia) or enquire online.
The information contained in the 2018 CSU Handbook was accurate at the date of publication: August 2018. The University reserves the right to vary the information at any time without notice.