Estimate the net benefits of agtech for your farm

28 May 2025

Are you a sheep or beef producer interested in using digital tools? Have you avoided adopting agtech because you were unsure how it would benefit your bottom line?

The outcome of a joint project between the Hub and Meat & Livestock Australia (MLA) is now able to provide you with those answers and more.

The AgTech ROI calculator aims to assist producers in identifying the potential benefits of digital technologies for their specific farming operations.

Using the platform is easy! Simply use your MLA login to access the calculator and it will ask you a series of questions about your farm and your business. The calculator uses this information to estimate the return on investment (ROI) of using specific agtech tools on your farm.

Hub Director Cindy Cassidy said the calculator is designed for small to medium-sized producers who are open to using the latest in technological innovation to help with decision-making.

“The short-term benefits of this project are that sheep and cattle producers will have a really good understanding of the opportunities and the technology available to improve the productivity, profitability and sustainability of what they’re currently doing,” she said.

“The longer-term benefits are we can take this thinking to other industries. We can have a different conversation around grain production, wine production, cotton production, horticulture, and that’s really exciting.”

As well as the Hub and MLA, the AgTech ROI Calculator project was a collaboration across southern NSW beef producers, the NSW Department of Primary Industries and Regional Development, Charles Sturt University, the Farming Systems Group Alliance, and Local Land Services (LLS), with development from KPMG.

Start using the AgTech ROI Calculator now, or learn more about capturing the value of digital innovation on-farm in this factsheet.