Professor Mark Morrison researches in the area of environmental economics and environmental marketing. In environmental economics he has published widely on non-market valuation and has worked on several high profile decisions including assisting the Murray-Darling Basin Authority with benefit estimation for the Basin Plan, and two Copyright Tribunal hearings on the value of music. Mark is interested in the use of incentive programs and has conducted several projects with a number of catchment management authorities and regional bodies investigating how to encourage landholder participation, particularly among difficult to reach landholder segments. His work in environmental marketing includes research on climate change communication and household demand management of electricity. He has also conducted research in the area of marketing education.